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Komiliades, D. (1996a, May 01). Technology in banking . ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/technology-in-banking-
Bouts and Brijs (1995a, September 01). Research for corporate decisions. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/research-for-corporate-decisions
Waterhouse and Morgan (1994a, June 15). Using research to help keep good customers. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/using-research-to-help-keep-good-customers
Storbacka and Luukinen (1994a, June 15). Managing customer relationship profitability. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/managing-customer-relationship-profitability
Flath and Charbonnier (1994a, June 15). Bank brand equity and its applications using Fond(s) De Marque® studies. ANA - ESOMAR. Retrieved May 21, 2024, from
Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/unusual-bedfellows
Kräh, H. (1992a, June 15). Market research for mergers and acquisitions. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/market-research-for-mergers-and-acquisitions
Riley and Knott (1992a, June 15). Through the eyes of the customer. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/through-the-eyes-of-the-customer
Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/added-value-products